The Journal of Coaching Ethics (JoCE) is an open-access international peer-reviewed journal is committed to fostering ethical discourse within coaching practice, supervision, research and the coaching profession more broadly. The JoCE is also interested in the development of coaching theory, ethical theory and philosophy and how it applies to coaching practice. Learn more >>
Norah Bwaya
Norah Bwaya, a pioneer in, and veteran of, the coaching industry in East Africa. Norah believes in the vast potential of people. She is known for her effectiveness in leadership development and for spearheading advocacy for improving work culture and ethics in Uganda. She is a multi-skilled Certified Executive Coach, Organization Development Consultant, Facilitator/trainer, public speaker and author. Her working experience spans across 4 careers (Accountancy, Marketing, Insurance, Coaching) in 21 countries across 3 continents (Africa, Europe, America). She has supported top-tier executives in over 100 organizations across several sectors: Petroleum, health, banking, hospitality, insurance, beverages and development sector. Has served, and still serves, on numerous development and private sector Boards. She founded the first coaching firm in East Africa—Coach Africa Ltd. and Institute of Work Culture and Ethics. She holds a Doctorate in Executive Performance from Middlesex University and is a credentialed Professional Coach (ICF).
