WELCOME, readers, to the first edition of the Journal of Coaching Ethics (JoCE). To begin this journey let us look to where the unveiling of ethics globally all began. Early in the year 2021, with some insistence on my part David Clutterbuck and I decided to bring together a group of leading academics, representatives from coaching bodies and leading coaches from across the globe[1]. We aimed to ignite a conversation about elevating ethical thinking, fostering ethical conversations, and promoting ethical decision-making in coaching. So, from that virtual meeting late Wednesday night – early Thursday morning for some and early Wednesday morning for others April 2021, the seeds of a global conversation were planted, blossoming into a series of groundbreaking conferences and, ultimately, the birth of JoCE in 2023.