The Journal of Coaching Ethics (JoCE) is an open-access international peer-reviewed journal is committed to fostering ethical discourse within coaching practice, supervision, research and the coaching profession more broadly. The JoCE is also interested in the development of coaching theory, ethical theory and philosophy and how it applies to coaching practice. Learn more >>
Vol. 3 No. 2 (2026): Who Decides? Professional Conduct, Authority, and Ethical Agency in Tension
Overview
This case explores ethical tensions arising during a professional development session delivered by an independent ethics consultant for a global professional body. The consultant declined to use the organisation’s copyrighted slide template due to concerns that doing so could imply institutional ownership or control over her independently developed materials. During the session, which explored ethical discernment and applied decision-making, she used this scenario as a live pedagogical example of ethicality emerging in real time, understood here as the process of recognising, interpreting, and navigating ethical tensions in practice (Smith, 2025).
Organisational representatives interrupted the session and later challenged the presenter in a private discussion. The session was further disrupted by a security breach in the online environment. The consultant subsequently raised concerns with institutional leadership in confidence.
Some time later, the facilitator was informed that the organisation had judged her behaviour “unprofessional”. No formal inquiry or dialogue had occurred following the initial discussion with leadership, and the facilitator was unaware of any subsequent investigative or consultative process.
This case examines ethical voice, institutional power, professional reputation, due process, intellectual property concerns, and the tensions that can arise when independent ethical frameworks intersect with organisational authority.
