With over 15 years of applied consulting experience and more than 100 peer-reviewed publications, his mission is to bridge the gap between behavioural science and organisational practice by advancing data-driven, technology-enabled approaches to enhance human flourishing at work. He is particularly passionate about leveraging machine learning, natural language processing, and bottom-up methodologies to uncover employee insights that traditional frameworks overlook.

 

He is currently serving as a Professor of Positive Psychology at the Optentia Research Unit (North-West University), and Chief Solutions Architect with Psynalytics AI Driven People Analytics, where his pioneering work in bottom-up, person-centered, idiographic methods for capturing dynamic, contextually embedded individual experiences is reshaping how positive psychology, data science and AI converge to deliver hyper-personalized insights into employee wellbeing.